Rise in OTT Platform
Few years back if you have ask someone about the OTT I'd the straight forward answer would be "No " ?But Today the answer is totally different. Almost everyone wants to use one or the other OTT Platform. They would be not interested to listen 45-50 Minutes of a Online Class but with full interest they will see 4-5 Hours of a web Series or complete an Episode in a day or two. It's a Harsh Reality. In my opinion after the Pharma Sector and FMCG , OTT Market would be the most growing market amidst the pandemic. IN families, Youngest of the youngest and the oldest members all are keen to see one or the other serials,movies,web-series on OTT Platform. The PwC report (Pricewaterho useCoopers ) which covers more than 50 countries states that OTT Expenditure are no longer discretionary expenditure. It has come under non-discretionary expenditure. There are multiple Factors behind the Growth of This Industry - 1. Lockdown- With the beginning of the lockdown, Pandemic changed...